People arrive to meet the right person and instead pitch whoever is standing nearby. The room still works. What happens inside it has not improved in a decade.
Founders keep going to events because the room is the one channel that still converts. Almost nobody prepares for it, and almost nobody follows up while it still counts. That gap is where circlz works.
attend B2B events mainly to network. It is the reason they buy the ticket.
are dissatisfied with the networking they actually get.
of organisers plan to run more events next year. Another 40% hold volume steady.
Sources: UpVisit B2B events survey, 2025 · Booking.com for Business corporate event statistics, 2026.
Not every room is worth your Tuesday. circlz reads the calendar against your ICP and picks the few that are, then briefs you on who is worth your time and what to open with.
You arrive knowing why you came. A strategic relationship needs a strategic approach, and that work happens before you walk in, not while you are standing in the room.
The week after an event is where almost every conversation dies. circlz keeps the thread alive while it still means something, so a good conversation turns into a relationship.
Anyone can generate a post. Nobody can generate the fact that you were in the room, that the conversation went well, and that the person remembers you a month later. Online builds the reason people want to meet you. Offline is where it turns into a relationship, and it is the half every other tool leaves to you.
Fifteen minutes on where you are already going, and what it would take to make those rooms pay back.